Presentation Topic - “Employer Branding and the new “word@work” 

The World at Work today requires a new perspective as we transition to a global landscape with many uncertainties. Increasingly the science and practice of "Employer Branding is Becoming Borderless." 

Companies of all sizes are facing ongoing threats to their sustainability driven by political, economic, social and technological factors outside their control. These threats have the potential to stifle innovation, creativity and productivity in companies who sit and wait for the economy to turn around. 

Employer branding is now being used in developed, and increasingly in emerging countries, for strategic talent acquisition and retention. The world's top employer brands go beyond promoting the traditional tangible value proposition such as salary and compensation and are focusing efforts on strategies which emotionally connect candidates and employees to companies. Five years ago the job function of an employer brand manager was unheard of! Today many market leading companies such as IBM, Facebook, Adidas Group, Google, Ferrero, IHG, Barclays, Rolls Royce, P&G and Volvo Cars and many others now have a dedicated employer branding function. 

The evolution of employer branding in best practice companies with a focus on the whole employee lifecycle from hire to retire has come at the right time. Talent acquisition and retention has become increasingly competitive but mission critical at the same time. The need for systems integration, understanding culture diversity, embracing social change, exploiting technological advances and planning for talent shortages within borders have created multiple challenges for companies and driven the need for a well-defined employer brand strategy to be high on the leadership agenda.Bringing the best insights from his global employer branding research and International employer brand leadership training tours to more than 30 countries over the past 10 years, Brett will share with delegates: 

• Latest global trends in employer branding
• Case studies of the world’s leading employer brands and what sets them apart in their approach to employer branding
• The key areas to should focus on if you want to attract and retain a workforce that will drive organizational success in one of the most challenging economic periods in history

Brett is a widely recognised global authority in employer branding. His global footprint has included delivering employer branding masterclass events and keynoting at conferences in more than 50 cities in 30 countries, training thousands of senior leaders including many from Global 500 companies such as Google, Coca-Cola, BP, Unilever, Chevron, IBM, Amazon and Toyota. 

He is the world's most published author in employer branding with 3 books and more than 100 published articles in newspapers, HR, Management and Marketing publications around the world including ‘The Economist’ and ‘Business Week.’ 

Brett consults to firms on global and national employer brand projects and advises leading employer brand agencies in strategic employer brand consulting. Brett's first book "Your Employer Brand attract-engage-retain" published in 2006 has sold in more than 65 countries and his latest book "Employer Branding & the new world@work” follows on from the global success of his second book, “Employer Brand Leadership – A Global Perspective." 

Brett has pioneered the introduction of employer branding in many emerging markets including Russia, India, Ukraine, Uzbekistan, Lithuania, Slovakia and Turkey. In 2011 he launched Russia’s first employer brand strategic consultancy in a joint venture with Russia’s largest online job board. 

In 2011 Brett established the world's first Employer Brand Leadership Certification program which has become the global standard in employer brand leadership certification. 

He lectures in the MBA program on employer branding at the University of Adelaide and is chair of the Human Resource Management Committee at University of South Australia.